Harnessing the Power Virtual Conference

Julie Fox from Travel Wisconsin and Michael Hernandez from Explore Minnesota will keynote the event, describing new resources and examining how the river can unite, rather than divide us. Sabrina Stoker from the Cache la Poudre River National Heritage Area (Colorado) will share her experiences in using NHA designation to promote this Colorado region. Rosemary Mansfield, from the St. Croix Valley Regional Tourism Alliance will provide information about regional marketing and discuss the benefits and challenges of joint marketing with Sabrina. Melanie Kleiss, NWW's new Co-Chair, will give an update on NWW and progress toward NHA designation.

In this conference you will:

• hear from Minnesota and Wisconsin tourism experts about new resources for promoting heritage and recreational opportunities;
• discuss opportunities for overcoming traditional state boundaries that can impede tourism efforts;
• learn about developments in efforts to designate this region as a National Heritage Area;
• explore practical examples of current joint marketing efforts in our region, and learn how other National Heritage Areas have promoted their region to everyone’s benefit; and

discuss marketing strategies with your colleagues and help to shape tools that highlight the St. Croix Watershed’s events and resources.

And Katie Malchow, Executive Director for the Chisago Lakes Chamber of Commerce and the Chisago Lakes Tourism Bureau, is the moderator, guaranteeing this will be an inspiring event! 

There's more about the conference in the attached description, including speaker bios, the conference description and agenda, and a list of sponsors.
The conference is free, but registration is required.